The challenges and goals: Create complete brand strategies and marketing campaigns for both Consider Biking and its bold initiative -- 2 BY 2012, which has the stated goal of significantly increase the number of days that central Ohio citizens ride to work, school or for errands.

The big idea: Working closely with Consider Biking, we built the 2 BY 2012 brand from scratch: starting with the strategic campaign, "The shift is on." The brand, and all campaign components such as turn-key materials, a web site and all partner materials, were developed to appeal not only to a modern audience, but also the corporate managers who are ultimately responsible for signing a company up as a partner.

The result: Awareness of 2 BY 2012 has started rolling quickly and Consider Biking is realizing impressive registration numbers. The brand's active, strong, unique look and feel has helped launch this program to great success.

Cool stuff done:

• Brand development including strategy and graphic design
• Collateral materials
• Web site design including a Content Management System
• Partner resources such as company posters, email templates and banners
• Event signage and banners
• Presentation materials brochure, fact sheets, brochures and posters

Visit: http://www.2by2012.com

Visit: http://www.considerbiking.org