The challenges and goals: How do you sell investment strategies in a recession such as this? By having an investment strategy that fits with what people want: simple and solid.

The big idea: American Independence has achieved success by delivering funds focused on one thing: achieving success. This is an investment company that unabashedly believes in the American Dream. As their home page copy points out, "... leave the slogans and fancy ads behind and work in partnership with a team focused on your success." Adrenaline wrote that line. So this text, along with decidedly American graphics, captures the essence of the brand we developed for this outstanding financial client.

The result: Amid all the turmoil in the investment and wealth management industry, American Independence's business has remained strong because of its clear and honest message, backed by a solid performance record. We helped to place AI ahead of the curve in terms of investor demands.

Cool stuff done:

• Brand development including strategy, copywriting and graphic design
• Complete web design
• Web development including a Content Management System
• Complete collateral design
• Presentation materials including an identity kit (letterhead, business cards, envelopes) and PPT templates

Visit: http://www.aifunds.com/