The challenges and goals: From bending Aspens in an avalanche, to the twisted iron of ancient mining equipment, Andy Ward Furniture Makers builds each piece to tell a particular story from the living world. This small Colorado artisan company needed a brand that evokes a certain elegance and style; and a web experience that enables Andy, and the furniture, to tell their story as well as sell product.

The big idea: To built the AW Furniture brand in the same way Andy builds furniture: by blending artistic quality with superior functionality.

The result: We boldly blended a highly artistic site, with storytelling features, and solid product sales navigation and functionality. They exist in, and ultimately help shape, the end result which is this web experience. The brand, and the marketing, both reflect “Craftsmanship. Exemplified.”

Cool stuff done:

• Logo and brand development
• UE strategy
• Graphic design
• Copywriting
• Web site development including Drupal content management system (CMS)

Visit: http://www.awfurnituremaker.com/