The challenges and goals: To build a web presence showcasing the intelligence and efficiency possible with Coates Analytics impressive Distribution Management Dashboard suite. The challenge was to develop a brand identity that simplifies this product's complex nature.

The big idea: Adrenaline developed the tagline "The shortest distance between your team and their goals". The visual of efficiently and quickly connecting fund executives with the data their entire team needs to make decisions beautifully and powerfully drives the brand and the web site.

The result: Coates Analytics grew rapidly and was acquired by BNY Mellon.

Cool stuff done:

• Brand development including strategy and graphic design
• Web site design and development
• Brochure design

Visit: www.coatesanalytics.com