The challenges and goals: Design and develop a fully unique and powerful brand for one of Columbus, OH's fastest growing IT consulting firms. Leverage Everest's client reputation as a distinctly "not your run of the mill consulting firm" and build a brand that loudly, clearly and confidently promotes that position to new and prospective clients.

The big idea: Adrenaline developed the branding campaign "Success-oriented IT solutions" to clearly differentiate Everest from the normal consulting firm. Whereas most consulting firms are seen as focused on billable hours and length-of-engagement, Everest is confidently positioned as a firm focused on just one thing: achieving successful client outcomes as quickly and competently as possible.

Cool stuff done:

• Positioning strategy
• Tagline development
• Copywriting
• Identity creation
• Logo update
• Web site design
• Collateral design

Visit: http://www.everesttech.com/evt/