Marketers have worked hard to increase the value of what they do by doing what developers did long ago: make what you do seem very confusing, mysterious,... more...
The challenges and goals: Consistently come up with strategically big ideas that drive TriZetto’s product and service marketing campaigns. Then take that big idea and have our writers, graphic designers and web developers knock it out of the park.
The big idea: Adrenaline developed TriZetto’s current corporate strategic marketing campaign “Tomorrow Begins Today” to help the company spur new client and prospect business in the face of impending healthcare reform.
The result: Tomorrow Begins Today has been adopted as TriZetto’s strategic banner. It resonates fully with both clients and prospects. It has urgency. And it works for nearly all market segments.
Cool stuff done:
Visit: http://www.trizetto.com
Also check out the TriZetto ProServe microsite (Flash): http://adrenalineadv.com/archive/trizetto/proserve/